The Old Sautee Store: A Legacy of History and Tradition

Nestled in the heart of the Sautee-Nacoochee Valley, The Old Sautee Store stands as a cherished landmark that has been a part of North Georgia’s history since 1872. Originally built as a general store, later incorporating a U.S. Post Office in 1893, the store quickly became an essential part of daily life for local residents, offering not just mail services but also a hub for trade, community gatherings, and commerce.

A Glimpse into the Past

The store’s origins date back to the early settlement of the Sautee-Nacoochee Valley, where the Williams family played a pivotal role in its establishment. Major Edward Williams was among the first settlers in the valley in 1822, and his descendant, R.A. Williams, later became the first storekeeper of The Old Sautee Store. According to historical accounts, the store was built in the 1870s as a trading post and general store, later incorporating a post office that operated on-site until 1962.

The store’s location along what is now Georgia Highway 17 was historically significant, as it was a key stop along the Unicoi Trail, a route used for trade and migration that connected the region to North Carolina and Tennessee. For decades, local farmers and townspeople relied on the store for goods, mail, and social gatherings, reinforcing its place as the heart of the community.

The Influence of Astrid and Mervin Fried

A major chapter in the store’s history began in the 1960s when Astrid and Mervin Fried took ownership. Astrid, originally from Norway, began selling Norwegian sweaters on the store’s front porch in 1964. Despite skepticism about selling wool sweaters in Georgia’s warm climate, she built a loyal following, leveraging her Norwegian heritage and connections to import high-quality sweaters that became a staple of the store. Many customers still own and cherish these sweaters today.

Astrid expanded the store’s offerings to include Norwegian cheeses, chocolates, fine crystal, and unique handcrafted jewelry. She was known for her personal touch, often sending postcards from Norway to her customers, telling them about new imports that would soon arrive at the store. This personal connection helped turn The Old Sautee Store into a beloved destination for both locals and visitors from around the world.

Mervin, on the other hand, was known for his humor and showmanship. He introduced the legendary "Wampus"—a mythical creature housed in a contraption on the store's front porch. Mervin was known for various practical jokes around the store, always keeping customers on their toes with unexpected surprises. His playful antics became a beloved part of the store’s atmosphere, sparking laughter and curiosity among visitors.

Preserving History for Generations

The Old Sautee Store’s transformation into a living museum began in the mid-20th century. Under the ownership of the Fried family, the store became a repository of historical artifacts. Mervin, co-owner of the Orbit Manufacturing Company, was fascinated by the history of general stores and set out to preserve their legacy. He collected antiques and memorabilia from defunct country stores, filling the front of The Old Sautee Store with relics from the past. This careful curation created an immersive experience, allowing visitors to step back in time and experience an authentic general store setting.

The store also became a center for local folklore and history, reinforcing the region’s rich cultural traditions. The large white oak tree in front of the store, believed to be over 200 years old, is a well-known landmark. Some traditions suggest that the tree was a meeting place for Sautee and Nacoochee, adding to the deep historical significance of the site.

A Must-Visit Destination

Located at the junction of Georgia Highway 17 and Highway 255, The Old Sautee Store remains a beloved stop for both locals and tourists. Its combination of history, culture, and curated offerings make it a unique destination for those seeking a connection to the past. Whether enjoying the nostalgia of its antique displays, sampling specialty foods, or simply soaking in the rustic charm, visitors will find that The Old Sautee Store continues to honor its legacy while embracing the present.